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Marketing
Who do you sell to? What do you sell? What do you stand for? Why will customers care?
Getting your messaging right and using language that resonates with your customers is critical to effective marketing communications content. Too often organisations get caught up with using ‘jargon’ that means everything to them and nothing to their clients.
Whether you are creating content to establish credibility to nurture future customer interaction, or targeted sales copy to convince and convert sales now, your message needs to take the client’s perspective and engage. Marcom Write is here to help.
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"The
facilitated workshops and
hands-on assistance with
messaging helped to bring
together different parts of
the merging organisations to
develop a single set of messages
to
use in communications.” |
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General Manager, Industry Ombudsman Office |
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