Product brief copywriting

Short and concise product datasheets and solution briefs form a central element of many companies' sales collateral. A well written product datasheet helps the reader identify their need, assess key features, and recognise the compelling benefits of your solution. An effective product datasheet also delivers an explicit call to action.

For your next product release, tradeshow or marketing campaign, Marcom Write can develop rapidly:

• Solution briefs: Describe a key service offering
• Product briefs: Describe a key product offering.

To avoid the trap of simply describing how you've built a better mousetrap, you need a balance between marketing message and detailed technical information.

You need a copywriter with the attention to detail to cross-check product specifications and the marketing skills to engage readers. You also need a copywwriter who can entice your reader to investigate further and contact your sales team, watch a demonstration or request a more detailed white paper.

Most of all, you need a copywriter who can work quickly, can deliver near-perfect copy on the first draft, and who will save you time by happily incorporating any required corrections quickly to deliver polished finished copy.

Outsource your next product datasheet to Marcom Write.