White paper copywriting

Many companies fall into the trap of thinking a white paper is purely another piece of technical documentation. You do need technical accuracy and detail. But you need much more. The right white paper can establish business and technical credibility and entice prospects further into the sales cycle.

A white paper should tell a story. A compelling thread should lead the reader from the strong introduction through to the powerful conclusion and call to action. Your technical credibility should be unquestionable and your key marketing themes should resonate with the reader throughout without descending into marketing platitudes.

To achieve this you need a marketing copywriter with the:

• Technical acumen to work directly with your technical developers and translate into a marketing paper
• Business credibility to work directly with your senior sales reps and customers
• Ability to build a business case to convince technical evaluators and senior business decision-makers.

Marcom Write provides a rapid and professional whitepaper copywriting solution for a fixed price. After your initial brief, Marcom Write reviews relevant documentation and interviews your technical and sales talent. You then receive a polished first draft, and you receive it fast. Marcom Write provides two or three rounds of edits to incorporate feedback. You also get succinct marketing summaries for white paper syndication and lead generation campaigns. They're the little things you should expect as a busy marketer. Marcom Write delivers. Outsource copywriting your next white paper to Marcom Write.